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 Direct-mail advertising: An Old Advertising And Marketing Tool With New Power Looking for a much better method to get in touch with clients and potential customers in this technology-rich, multi-channel environment? Would you think I was insane if I suggested using a channel that was created in the early 20th century? That network is direct mail. And while a number of today's marketing professionals may disregard it as a quaint antique of days passed, it's in fact extra effective than ever. Stunned? If you understand the aspects behind the performance of direct-mail advertising, you will not be. There are 2 reasons direct-mail advertising is a sensible choice in today's market. Initially, less companies are utilizing it, so the handful that know just how to employ it successfully have a much larger opportunity to be noticed. 3 decades back, your mail box may have been full of letters on any provided day, yet how many do you get now? Discovering a letter (especially one wit